The award winning design agency Stockholm Design Lab has created a new brand identity for the Swedish pharmacy chain Vårdapoteket. Their charming visual concept makes for a cheerful entrée into the clinical environment, the world of pills and remedies.

By showing, in a fun, simple way, where the tablets have their effect, the sufferer may start to feel on more relaxed terms with their anatomy. Vivid colours add zest and freshness to the store designs, while the visual literature provides health information in a clean and straightforward graphic style. Perhaps thinking pink is the best way to combat those dread periods of sickness!