Moving Brands have developed a striking new identity for CX, the cloud storage service. This short film presents a lively, time-lapse view of the creative journey.

CX Journey FIlm from Moving Brands on Vimeo.

The identity for CX, formerly Cloud Experience, combines an outsized friendliness and simplicity with a colour palate unafraid to glare. The newly designed icons are a perfect complement to the bespoke typeface, and the end result brightly reflects the four defining characteristics of the product: adaptable, geektastic, imaginative and simple.