The conundrum of what to do with an advanced degree in a soft economy has been energetically addressed by multi-disciplinary design studio, Make Do And Draw. The two architecture graduates, Geraldine Holland and Laura Georgina Smith, have turned their investigations of London’s East End, and especially the public’s perception of and reaction to the idiomatic narrow houses and high streets, into practical and poetic projects “rooted in context”. Using a combination of measured drawing and laser-cutting, the entrepreneurial duo create replica buildings, at 1:100 scale, with the aim of promoting a dialogue about the built environment and housing; and the models are for sale on Etsy and Fab.com. Their ongoing market stall (and upcoming hand cart project) put them, literally, at street level, better to understand the urban vernacular and social milieu of this neighbourhood. Make Do And Draw also collaborate with innovative and inclusive architects and artists, including Bompass and Parr, Muf Architecture/Art and Vital Arts.