News

Metropolitan Arts Centre Belfast: Launch of a brand

News / Metropolitan Arts Centre Belfast: Launch of a brand / étapes: international

Belfast’s new Metropolitan Arts Centre is to open on 20th April. Combining two theatres, three galleries and a dance studio, the MAC looks set to be a wonderful asset to the city. The Centre’s identity was designed by Northern Irish design and communications agency AV Browne.

The building has lots of high, multi-angled internal spaces and the three-dimensionality and dramatic sharpness of the architecture seems to be reflected in the MAC’s distinctive folded logo. The identity includes a bespoke typeface produced in collaboration with Fontsmith.

Share

News / Related