Although Channel 4 didn’t win the rights to broadcast Formula 1, they certainly tried. Given only 3 weeks from initial visuals to final pitch, Channel 4 were battling again Sky and the BBC, and their main weapon was a pitch document designed by Graphical House in Glasgow. The document was a large format booklet that used photography sourced from Formula 1 photographer Darren Heath, with duplexed covers, foil blocking and taped binding. Speaking in the visual language of rallying, racing and Formula 1, the document uses headlines substituting numbers in place of letters, in the same manner as personalised number plates on souped-up wannabe rally drivers’ cars. Using a strong graphic approach, the photos, headings and text are drawn together by the use of colour, a bright yellow reminiscent of road markings, creating a bold and powerful statement portraying the spirit of Formula 1.

Graphical House